How to Write Pinterest Descriptions That Get Clicks

Craft pin descriptions that drive traffic and saves.

Pinterest descriptions are your chance to tell the algorithm and users what your pin is about.

Structure

Hook + keyword-rich description + CTA + hashtags. Keep 200-500 characters.

Research Pinterest search suggestions. Use exact phrases people search for.

2-5 relevant hashtags. Mix broad (#recipes) and specific (#vegan-dinner-ideas).

Pro Tip

Use our Pinterest Pin Generator for optimized descriptions and alt text.

Create optimized Pinterest pins with our free generator.