Google Ads Copy That Converts: Complete Guide

Write compelling Google Ads within strict character limits.

30 characters per headline, 90 per description. Every word counts in Google Ads.

Ad Structure

15 headlines (30 chars, Google picks 3), 4 descriptions (90 chars, picks 2).

Keyword + action: "Buy [Product] Today." Benefit: "Save 50% on [Service]." Social proof: "Trusted by 10K+ Users."

Lead with benefit. Include CTA. Mention USPs. Stay within 90 chars.

Over the limit = truncated or rejected. Always count before submitting.

Pro Tip

Use our Google Ads Counter for real-time character counting.

Write perfect Google Ads with our Google Ads Character Counter.