Hreflang Tags: Complete International SEO Guide
Serve the right content to the right audience with hreflang.
Hreflang tells Google which language version to show users in each country, preventing duplicate content.
Language vs Regional
hreflang="en" = all English. hreflang="en-us" = US English. Be specific.
x-default
Fallback for unmatched language/region. Usually your default language.
Critical Rule
Every page must reference ALL alternates including itself. Missing reciprocal tags = #1 error.
Pro Tip
Use our Hreflang Generator to ensure all references are included.
Generate correct hreflang tags with our Hreflang Generator.
Try Free ToolFrequently Asked Questions
What Are They?
<link rel="alternate" hreflang="x" href="..."> specifies language and geographic targeting.