Schema Markup: Beginner's Guide to Structured Data

Learn the basics of structured data and how it helps SEO.

Schema markup helps search engines understand your content and gives you rich snippets — star ratings, FAQ dropdowns, event details — that increase CTR.

Why It Matters

Rich snippets increase CTR by 20-30%. Helps Google understand content better.

Key Types

Organization, LocalBusiness, Product, Article, FAQ, HowTo, BreadcrumbList, Review, Event, Person.

Formats

JSON-LD (Google recommended), Microdata, RDFa. JSON-LD goes in a <script> tag.

Pro Tip

Start with FAQ and Product schema — easiest wins for most sites.

Generate schema markup with our Schema Generator. Choose from 13 types.

Try Free Tool

Frequently Asked Questions

What Is Schema?

A semantic vocabulary added to HTML, maintained by Schema.org, supported by Google, Bing, Yahoo.