How to Write Headlines That Rank and Get Clicks
Proven headline formulas for SEO and CTR.
No matter how great your content, a bad headline means no clicks.
Psychology
Best headlines combine curiosity, specificity, and promise of value.
Formulas
How to [result] without [pain]. [X] ways to [result]. The complete guide to [topic].
SEO Practices
Include primary keyword. Under 60 chars. Use numbers. Add power words.
Testing
Score on length, word count, power words, emotional words, keywords.
Pro Tip
Use our Headline Analyzer to score headlines before publishing.
Analyze headlines with our free Headline Analyzer.
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